2017 Print 17 Booth

Attendees were invited to "Take a Look at Ricoh—there’s never been more to see. Ricoh’s Commercial & Industrial Printing Business Group advertised commitment to investing in solutions that help customers put growth in motion, and broaden prospective revenue streams.

Square Root Creative was tasked with not only coming up with the theme and creative for the tradeshow, "Take a Look…" we were also given the responsibility of showcasing their flagship cut-sheet, roll-fed and wide-format platforms while maintaining a cohesive look.

Role—Lead Designer: Tradeshow concept, panel layouts, large format printing, communication with vendors
Creative Direction—Chris Javate
Design Director—Alysha Burch