Identity and Consumer Packaging

To capture the attention of consumers and earn best-in-show placement at retail, creating an all-new brand experience was essential. We started our mission by translating the brand promise into a new tagline, communicating the benefits of selecting Barkworthies – “Naturally Healthy. Naturally Happy.” With a strategic foundation in place, we designed a new logo to evoke emotion, standout from the competition and position the brand as approachable and friendly.

To ensure Barkworthies was accepted as a premium contender, we conceptualized an identity system with visual uniqueness, and translated it across eye-catching packaging, in-store displays and their tradeshow booth. We prominently featured rescue dogs on all collateral materials and print ads to reinforce an emotional connection and encourage purchase.

To complete the tail-wagging experience, we redesigned the front-end of their website to inspire brand ambassadors and emphasize Barkworthies’ undeniable commitment to providing high-quality, all-natural products. This total brand refresh makes it clear that Barkworthies is committed to keeping dog owners “naturally happy,” & also canine companions “naturally healthy.”

Role—Senior Designer: Identity, typographic lockup, printed collateral, packaging production, in-store display, consumer advertising, trade advertising, sales collateral, tradeshow design
Creative Direction—Chris Javate
Design Director—Alysha Burch