Taco Bell

Taco Bell wanted their food wraps to reflect more of a "Mexican with a twist" feeling. Here, the meals take on the personalities of Luchadores (Mexican wrestlers), and are pitted against one another in the style of a classic fight bill. Color limitation was the only restriction.

Role—Designer
Creative Director—Paul Gardner

http://shark.bz/files/gimgs/20_tacobellfight.gif
http://shark.bz/files/gimgs/20_tacobellwrap02.jpg
http://shark.bz/files/gimgs/20_tacobellwrap01.jpg
http://shark.bz/files/gimgs/20_tacobellbag02.jpg
http://shark.bz/files/gimgs/20_tacobellbag01.jpg
http://shark.bz/files/gimgs/20_tacobellcup.jpg