MasterCard Worldwide
Brand Identity

Prior to going public, MasterCard International wanted to strengthen their brand and possibly update the parent company name. In addition to refreshing the look, new identity options were considered and executed.

In 2006, MasterCard Worldwide launched their new look and feel.

Role—Designer: Printed collateral, visual system, one-color execution
Design Director—Michelle Matthews
Creative Director—Wally Krantz Jr.