CooperVision
Brand Identity

The new watermark logo was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The spectrum of colors and fluid nature of the design reinforces CooperVision's perspective that the world is a vibrant, ever-changing place. It also provides a unique take on water and comfort—valuable qualities of the CooperVision lenses that are key ingredients in their wearers' daily lives.

Role—Designer: Typographic lockup, collateral, visual system
Design & Creative Direction—Keith Venkiteswaran
Design Director—Michelle Matthews

http://shark.bz/files/gimgs/39_cvlogodetail.jpg
http://shark.bz/files/gimgs/39_cvelementssmall.jpg
http://shark.bz/files/gimgs/39_cvbuscards.jpg
http://shark.bz/files/gimgs/39_cvbrochure.jpg
http://shark.bz/files/gimgs/39_cvsplashipadrough.jpg
http://shark.bz/files/gimgs/39_cvsplashipad4ppt.jpg
http://shark.bz/files/gimgs/39_cvposter.jpg