Orville Redenbacher

The challenge with Orville was to communicate "Goodness from the Farm". This included suggesting and implementing a refreshed box that sets the scene using farm specific cues like corn stalks, rolling hills, crates and grain silos.

Role—Designer
Design Director—Joanne Campo

http://shark.bz/files/gimgs/44_orbagoodnesssketches0107.jpg
http://shark.bz/files/gimgs/44_orbagoodnessfromthefarm02.jpg
http://shark.bz/files/gimgs/44_orbagoodnesssketches02wip.jpg